AR Murugadoss and the right ratio of concept and commercialism

AR Murugadoss is an admirable commercial movie director. He has the ability to infuse sufficient concepts to the  commercial movie genre to make it unique. He has the caliber to imagine a script, its right staging and the right actor to play it . Even in his first movie Dheena he changed Thala Ajiths chocolate boy hero image. 

He managed to 'emulate' Memento a Christopher Nolan movie to an Indian audience as Ghajini and gave us Surya as a titular star. He got the concept of sleeper cell based on the Mumbai Taj episode right and gave us Thupakki a very fast paced police thriller that also managed to capitalize Vijays star image ( I am waiting) . 

Then his concepts became bolder. He tried to establish a complex link between Bodhidharma's martial art heritage that went from India to China and tried to make a movie on biological warfare. 

He tried another pet combination - star vehicle + popular topic in Kaththi - Vijay and farmer suicide. But the concept is exactly for 20 minutes, rest is masala. 

It is very difficult for him to stay off the masala elements. He create a complex neural surveillance web in Spyder with Telugu star Mahesh Babu. However he starts using the web to also romance someone thus defeating its purpose. 

In Sarkar , with Vijay it starts well as a corporate chieftain who comes to cast a vote but someone has already cast it . So he uses a section in Indian law that is seldom utilized to postpone the results. Again good concept but the politicians who are losing send some goondas to beat him. This is where AR Murugadoss loses the concept and makes it too commercial. 

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